Clik here to view.
Are Microsites Right for Your School?
A college or university’s website has the tricky challenge of simultaneously communicating with several audiences, including alumni, faculty, parents, and many variations of present and future...
View ArticleClik here to view.
Best Practices for Virtual Tours in Higher Education
Admissions teams have long known that visiting a campus is the most important factor in solidifying a student’s decision to attend a university. A virtual tour can’t replace the physical interaction...
View ArticleClik here to view.
Understanding Higher Education in South Korea 101
Education is taken very seriously in South Korea – what other country would alter stock market and flight schedules just to minimize noise during school exam time? Based on factors including...
View ArticleClik here to view.
Webcasting Opportunities Virtually Unlimited
Colleges and universities worldwide have an ever increasing array of technological tools at their disposal, which can be perceived as both opportunity and risk. The liberation of information has...
View ArticleClik here to view.
3 Steps to Lead Nurturing for Increased Enrollment
Prospective students pondering their post-secondary options have a very difficult decision to make. Initial impressions are critical and can make all the difference when choosing between a short list...
View ArticleClik here to view.
Google+ for Student Recruitment
About a year ago we shared a blog post with some great tips about getting your college started on Google+ for its student recruitment opportunities. At that time, surveys showed only 9 percent of...
View ArticleClik here to view.
The Potential of Gamification for Student Recruitment
As admissions marketing continues to become more competitive, colleges and universities are seeking strategies for engaging prospects that go beyond traditional website and social media development....
View ArticleClik here to view.
International Student Recruitment in Brazil
Around this time of year, those of us in the snowy north are more likely to look longingly towards sunnier destinations, and with the World Cup set to take over collective consciousness in a mere...
View ArticleClik here to view.
Integrating Online Techniques with Outbound Student Marketing Events
This is a first in a series of blog posts by Dave Sage on how to integrate online techniques with your travel schedule. Despite the leaps and bounds made with internet technology over the years, direct...
View ArticleClik here to view.
6 Ways to Get Better Conversion Results from your Higher Ed Website
Each page on your higher ed website has a job to do. I think we can also all agree that they can always improve. Here are six ways to accomplish that and get better conversion results. 1) Know...
View ArticleClik here to view.
How To Follow Through After Student Marketing Events
This is the third in a series of three blog posts by Dave Sage, providing practical strategies for managing effective outbound student marketing events, such as student fairs. This week’s post offers...
View ArticleClik here to view.
Mobile Search Strategies for Student Recruitment
As higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and capabilities of their incoming students. According to a recent report...
View ArticleClik here to view.
Marketing your School’s Summer Programs
This is the time of the year when colleges and universities are seeking to increase enrolment in their summer programs, which are a great way to attract students to your institution that might not have...
View ArticleClik here to view.
TV Advertising for Branding and Lead Generation in College Recruitment
TV advertising has a long-standing tradition in the higher education marketing space. Higher ed ads have evolved a lot over the years from being more branding oriented to the much more lead...
View ArticleClik here to view.
2 Simple Tactics to Try to Convert More of Your Higher Ed Site Visitors to Leads
Source How well do your lead generation forms convert? To explore this question we’ve written a number of posts in the past about lead generation tactics, form best practices and conversion rates....
View ArticleClik here to view.
Strategies For Responding To Students on Social Media
When it comes to recruiting new students, what happens on your school’s social media platforms may be just as important as what unfolds on campus. Education market research tells us that 99 percent of...
View ArticleClik here to view.
3 Ways A/B Testing Can Boost Your School’s Conversion Rates
Have you ever wondered how things may have turned out if you’d gone with plan B? Perhaps you’ve second-guessed a career move. Or struggled with something as seemingly innocuous as selecting the right...
View ArticleClik here to view.
3 Questions to Help You Decide if Mobile PPC is Right for Your Higher Ed...
It is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for general branding campaigns. Less common are schools who have made the move to...
View ArticleClik here to view.
How to Generate Prospective Student Leads with Twitter Lead Generation Cards
Generating high quality prospective student leads is a real challenge. And it’s getting tougher every year. So I was quite excited when I heard about Twitter Lead Generation Cards (LGC). They’re a new...
View ArticleClik here to view.
Marketing Technology Adoption in Higher Ed: From CRM to Marketing Automation
In a recently released report entitled, The State of CRM Use in Higher Education Report, the American Association of Collegiate Registrars and Admissions reveal that 64% of institutions surveyed,...
View Article
